Content Agency Helps Clients With Small Advertising Budgets

(NewsUSA) – These days, there are several ways to get your company’s message out. That is, if you have the money to pay for it. The problem is that small, niche companies need the same exposure (if not more) than the Fortune 500 companies, but are hamstrung by limited resources.Fortunately, advertising doesn’t have to be exclusively PR-centric, but can be a blend of traditional and effective strategies, according to PR News.In this way, Washington D.C.-based NewsUSA does exceptionally well by specializing in writing matte releases — feature articles that help to fill space in newspapers and online media — for its clients.NewsUSA guarantees product placement (around 1,000-1,400 placements per story) for its clients in various media outlets around the world, including television sites and hundreds of digital and print newspapers."NewsUSA’s strength is that it has all these contracts and relationships with newspapers and online media sources that have been built over years and can be trusted for writing and editorial," said  Rick Smith, CEO of NewsUSA. "In terms of mass marketing to the consumer, for some of the budgets that these companies have, there just aren’t a lot of options. That’s where NewsUSA comes in."For NewsUSA client Security Equipment Corporation (Sabre), it granted access to media outlets that the company wouldn’t have had otherwise."As a first-time user of NewsUSA, I was pleasantly surprised, not only with the number of placements we got, but the quality of our placements," said Marisa McKay, marketing manager for Sabre. "Our content was placed in high-profile publications that we wouldn’t have been able to afford if we had to buy traditional advertising space."As a result, the family-owned and -operated manufacturer of the top brand of pepper spray had three stories distributed to more than 3,600 news outlets, both online and in print, for a total reach of more than 90 million readers nationwide. The ad value equivalency of the campaign was more than $1.1 million.Another client, Star Clippers, also saw a huge return on investment when it engaged NewsUSA to write five stories about its ultimate cruising vacation alternative — a tall ship mega-yacht experience aboard authentic re-creations of the classic sailing clipper ships that ruled the waves during the 1800s.In return, Star Clippers garnered more than 6,000 placements that reached more than 319 million readers nationwide, for a total ad equivalency of $3.8 million.For more information, visit www.newsusaadvantage.com.

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News Site Rantt Takes The Time to Get It Right

(NewsUSA) – In the age of nonstop news and often limited fact-checking, a new digital news publication, Rantt, is moving in the other direction, focusing on slowing the story down, and getting the facts right, even if it means not being the first to publish a seemingly hot story.
“We’re taking an episodic approach to covering stories, and pride ourselves on slowing down the news,” Rantt CEO and co-founder Zak Ali says in a feature in The Huffington Post on March 6, 2017.
“We want to be the opposite of everything we see wrong with the news media: sensationalism, misleading clickbait, false equivalency, etc.,” Ali says. “Also, we feel like we are a voice for the disenfranchised population who feel let down by the mainstream media. Rantt will be the first episodic news source that people turn towards to get the full truth the first time,” he emphasizes.
Rantt launched online in November 2016, in the wake of the controversial presidential election. The Washington, D.C.-based startup reports more than 100,000 unique visitors as of March 2017. Data from the company suggests that visitors to the site encompass a range of demographics, but most of its readers are millennials. Rantt’s growing popularity also supports the idea that there is still an audience for unrushed, well-documented news stories.
The company was initially funded by Tricent Capital, a Silicon Valley investment firm, but their success is prompting them to expand and raise additional funds. The site’s popularity reflects the public’s desire for and interest in accuracy in the news, according to Ali.
Public interest in politics and current events surged at the time of the election and remain high, opening the door for alternative media options to serve a news-hungry readership. The founders cite the Drudge Report, Politico, and Talking Points Memo as examples of independent online news organizations that are able to fill a niche and serve as an alternative to the traditional mainstream media sources.
Rantt.com, includes a news section, an opinion section (known as Rantts), a section devoted to news related to President Donald Trump (known as Unpresidented) and a section called Underreported that provides a weekly summary of top news stories.
Check out rantt.com to read the latest stories, explore contributors’ profiles, and follow stories on the company’s Twitter feed.

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Payday for Instagram Users

(NewsUSA) – If you’ve spent any time obsessing about photos of your life, business, wardrobe, pet, or the last cupcake you ate, on Instagram, you understand that rush of excitement that comes when "Likes" pop up on your feed. Not only is it downright thrilling, but you can now cash in with Quantum Sponsor.Imagine getting paid just to post on Instagram about brands and local businesses you are interested in.Quantum Sponsor is the platform that’s making it happen. Unlike traditional talent agencies, Quantum Sponsor doesn’t require you to have millions of followers to participate – even a couple of hundred is just fine!Now, Aunt Suzie, who just started Instagram last month, can make money posting about her favorite new Clutch Coffee shop that opened down the street, and so can you.Both small businesses and Fortune 500 companies alike are using Quantum Sponsor to pay everyday Instagram users for posts.Most consumers today are overwhelmed by and tired of banner-style and traditional ads; they want to learn about products from other trusted consumers who are willing to share their interests and expertise.Quantum Sponsor’s new advertising platform pairs enthusiastic Instagrammers with clients who will hire them for paid promotions. Best of all, Quantum Sponsor is easy for both the Instagrammers and businesses."We want to give social media users the opportunity to earn money for the content they’ve created and the influence they’ve earned. So we made it easy. In doing so, we also created an effective, cost- saving tool for digital advertisers across all industries," says AJ Silverman, founder and CEO of Quantum Sponsor.Working with Quantum Sponsor streamlines the process of influencer selection, sponsorship, and payments.Here’s how it works: Instagrammers sign up as influencers on the Quantum Sponsor website. The website will tell them exactly how much money they’ll make for posts based on how engaged their followers are. Quantum Sponsor reviews and categorizes all influencers by audience interests, location, gender, and brand safety.Advertisers sign up as "sponsors," and create campaigns directly on the Quantum Sponsor platform, which will automatically send out email alerts and offers to influencers who match with the advertiser’s target audience.Influencers post and complete offers by leaving posts active for a minimum of seven days. Once offers are completed, influencers can withdraw their earnings with PayPal. Influencers can increase their earnings by posting interesting, engaging content but need to eliminate cruel or violent language in order to receive offers.Quantum Sponsor recognizes that digital influencers are the future of marketing, the new darlings of the Internet, and that advertisers who want social media followers, depend on them. This creates an opportunity for influencers to cash in while building their own personal brands – just by doing the things they love.Whether it’s sewing, surfing, or skin care, there is a potential marketing campaign to fit any interest.For more information on how to become an influencer and get paid to post, visit www.quantumsponsor.com.To view the video, click here. 

(NewsUSA) – With Administrative Professionals Day around the corner on April 25th, like many, you may be wondering what to give your secretary, assistant or other administrative worker. You’re not alone.Many people are confused about what is appropriate and how much to spend. According to Laura Jennings, the CEO of bespoke gifting company knackshops.com, $50 is the average price point for a gift and it’s important to treat everyone equally."Salaries, titles, bonuses and office locations already build hierarchies," she says. "Gifts are the perfect opportunity to say thank you to everyone."The best way to make your team members feel appreciated is to take the time to really think about the message you want your gift to convey. Jennings has three tips to help harness Administrative Professionals Day effectively:1. Give items that stress the "professional" in Administrative Professional.The workplace has thankfully evolved from the gender stereotyped world in which the original National Secretary’s Day was launched in 1952. It’s important to recognize all levels of professionalism in the office with appropriate gifts that express professional integrity. Leather journals, fine pens, and professional organization memberships are appropriate examples.2. Think about giving gifts that add luxury, convenience or fun to a workday.Your administrative professional may know almost everything about you; this is your opportunity to pay them the same compliment, while keeping it completely professional. Items such as desk accessories, water bottles, travel mugs, and other tools that add luxury, convenience or fun to anyone’s work day are a good place to start. But stay away from flowers: nothing ranked lower than flowers in terms of employees’ most requested employer gifts in the 2018 Business Gifting Satisfaction Report. You may want to consider gifts such as the The Sweet Life to beauty up their desk, Thanks-Olate Gift Set to say thanks, or Black Tie as a token of your appreciation, all available at knackshops.com.3. Remember that food and wine are always appreciated.Gifts of food (and wine, if you know they are fond of the grape) are universally acceptable in the business-gifting world and are something that employees tend to use and love."Make it memorable, by adding something useful like a tea towel, cheese knife, serving bowl, corkscrew or cheeseboard to your food gifts," Jennings advises. Knackshops.com’s Carnivore’s Delight, Caffe Autentico and The Cheese Course are examples of decadent gifts that they’ll remember long after the food has been consumed.Gift cards are appreciated by employees of all ages and genders, although particularly so for women over 40. The only downside is that research shows they may be quickly forgotten – less than 40 percent of employees say that gift cards are "very memorable."Lastly, data shows that a personally-addressed message is actually the most important element of your gift."It’s really about the story. A personally-addressed gift message can increase the memorability of a gift and turn it into a special moment," Jennings says. "There is also nothing easier to do – and quicker – than dropping in a meaningful note." 

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Women Prioritize Immediate Needs Over Long-term Goals

According to a new survey from Edward Jones, “Female Financial Empowerment,”while women have made significant strides in gender and income equality in the workplace, one of the biggest obstacles they continue to face is the tendency to “prioritize immediate family needs” over saving for their own future.

That certainly helps explain what the financial services firm acknowledges is an inherent conflict in the findings: Although seven out of 10 women polled say they feel “confident” in their financial knowledge, all too many have actually done little to generate their own long-term wealth.

“Only 25 percent of women surveyed consider saving for retirement as their most important goal over the next three to five years,” says Nela Richardson, an investment strategist at Edward Jones. “That tells us that female financial empowerment should be next on the list of barriers women have broken over the past few decades.”

The two other biggest challenges women need to surmount, according to the national sample of 1,004 adult women ages 18 and older, is waiting for the “perfect” time to invest (something men do as well), or something else to motivate them.

Some examples: A big raise or other windfall (49 percent). A financial emergency (20 percent). A significant life event (20 percent). A market correction (12 percent).

“Waiting for a raise or a significant life event, by definition, isn’t a financial strategy,” Richardson says, “and they’ll always have competing priorities. The key is to anticipate both tailwinds and headwinds in life, and be flexible enough to adapt to changing situations so you can meet your long-term financial goals.”

Edward Jones lays out a female-centric approach to handling your finances on its website. But here’s a quick cheat sheet to get you started:

• Make yourself a priority by starting to invest now in order to give your money time to grow – never underestimating the power of a wondrous thing called compound interest.

• Begin small with modest investments.

• Develop a goals-based financial strategy.

As for how much better women are doing financially, here’s one notable sign: Forbes’ list of the world’s 100 richest people featured just four females in 2000 compared to 10 this year. The richest woman – and fifteenth overall – is the L’Oréal heiress, Francoise Bettencourt Meyers ($49.3 billion), who is chairwoman of the family’s holding company.

But she inherited her wealth, you say? Well, the youngest billionaire ever, according to Forbes, is 21-year-old cosmetics wunderkind Kylie Jenner ($1 billion).

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How to Benefit From The Competition for Your Money

In the latest sign that the competition for your money is as hot as Texas in August, Fidelity Investments says that customers who open individual brokerage and retirement accounts will now automatically have their uninvested cash directed into a higher yielding money market fund. The move will especially benefit those who leave substantial amounts uninvested for a long time.

That goes against the typical industry practice of sweeping the money, by default, into a low-yielding account at what’s typically an affiliated bank.

“Some firms have removed the option of securing a higher yielding money market fund as an option for their cash, thereby forcing investors to take additional steps to get a better rate,” says Kathleen Murphy, president of Fidelity Investments’ personal investing business. “Unfortunately, that means millions of people don’t get the opportunity to have that money earn more for them.”

So exactly how much, in actual dollars, do you stand to benefit from the new policy?

If, for example, you’re opening an account with $10,000. If you’re like many investors, research shows that not only will you not focus on the rate paid on that cash deposit – typically called the bank cash sweep – but there’s a good chance of the following scenario playing out:

• You keep waiting for the so-called “perfect time” to actually invest the money.

• Meanwhile, while you’re waiting, life gets in the way and you’re too busy to even park the cash in a higher-yielding alternative to the sweep.

And so the cash just sits there.

And sits there.

The annual yield on that $10,000, when defaulted into a cash sweep, is a mere 0.03 percent at E-Trade, 0.04 percent at TD Ameritrade, and 0.18 percent at Charles Schwab, to cite three prominent examples as of August 11.

That works out, respectively, to $3, $4 and $18.

By comparison, with Fidelity now automatically directing the cash into its Fidelity Government Money Market Fund (SPAXX), you could earn $183 annually thanks to its much higher 1.83 percent seven-day yield, as of August 11.

The difference is even starker the more cash you’re sitting on.

Have $50,000? That works out to $915 annually vs. a cash sweep of as little as $15.

Double that to $100,000, and we’re talking $1,830 annually compared to a cash sweep of as little as $30.

There’s nothing exotic about money market funds. Though they’re not FDIC-insured as bank sweeps are, they’ve been around since the 1970s and are simply mutual funds that invest in short-term debt securities carrying low credit risk. Their underlying securities are issued by government entities or companies that borrow money and repay the principal and interest to investors within a short period of time.

The move is just the latest value enhancement by Fidelity, the nation’s largest retirement and brokerage firm with nearly $8 trillion in client assets. Last year it introduced four new U.S. and global index funds with zero expense fees, eliminated minimum amounts required to invest in any Fidelity mutual fund and 529 College Savings Plan, and did away with individual investors’ charges for things such as domestic bank wires and check-stop payments.

“We’re once again rewriting the rules of investing,” says Murphy.

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Bookmarking Site Instapaper Overview - Part 23

Instapaper:

Instapaper can be utilized by structures for an electronic interface, or through adaptable applications for Android and iOS. Inside a web program, a "Read Later" bookmarklet can be utilized to additional pages to a client's close by new line on Instapaper. Each article is perseveringly reformatted to clear unessential structure and structures.

Instapaper was from the most solid starting stage spread as a paid application. Starting there on, the application changed into a free relationship, at any rate with express joins unequivocal to an "Authority" get-together of the application, and later an "Instapaper Premium" supporting, for example, progress free considering, full-content premium, and voice clarification on controlled stages. These highlights wound up being free for all clients on November 1, 2016.

With the new release, Arment made the looking unendingly sensible for the screen land obliged by the iPad, he said in a blog a zone. Despite the starting late referenced Wikipedia joins, Instapaper in like way unequivocally synchronizes really with the individuals behind Give Me Something To Read, giving a decision of new substance curated by editors past articles you've saved yourself and articles found through social pulls in related with Instapaper.

Instapaper is a mix of a bookmark for Web programs that pounds in you to extra articles found on the Web to a central store and head applications that can recuperate those articles for later curious about. It's one of various adaptable applications that is endeavoring to blend online news presentation in with bound looking a PDA.