Content Agency Helps Clients With Small Advertising Budgets
(NewsUSA)
– These days, there are several ways to get your company’s message out. That is, if you have the money to pay for it. The problem is that small, niche companies need the same exposure (if not more) than the Fortune 500 companies, but are hamstrung by limited resources.Fortunately, advertising doesn’t have to be exclusively PR-centric, but can be a blend of traditional and effective strategies, according to PR News.In this way, Washington D.C.-based NewsUSA does exceptionally well by specializing in writing matte releases — feature articles that help to fill space in newspapers and online media — for its clients.NewsUSA guarantees product placement (around 1,000-1,400 placements per story) for its clients in various media outlets around the world, including television sites and hundreds of digital and print newspapers."NewsUSA’s strength is that it has all these contracts and relationships with newspapers and online media sources that have been built over years and can be trusted for writing and editorial," said Rick Smith, CEO of NewsUSA. "In terms of mass marketing to the consumer, for some of the budgets that these companies have, there just aren’t a lot of options. That’s where NewsUSA comes in."For NewsUSA client Security Equipment Corporation (Sabre), it granted access to media outlets that the company wouldn’t have had otherwise."As a first-time user of NewsUSA, I was pleasantly surprised, not only with the number of placements we got, but the quality of our placements," said Marisa McKay, marketing manager for Sabre. "Our content was placed in high-profile publications that we wouldn’t have been able to afford if we had to buy traditional advertising space."As a result, the family-owned and -operated manufacturer of the top brand of pepper spray had three stories distributed to more than 3,600 news outlets, both online and in print, for a total reach of more than 90 million readers nationwide. The ad value equivalency of the campaign was more than $1.1 million.Another client, Star Clippers, also saw a huge return on investment when it engaged NewsUSA to write five stories about its ultimate cruising vacation alternative — a tall ship mega-yacht experience aboard authentic re-creations of the classic sailing clipper ships that ruled the waves during the 1800s.In return, Star Clippers garnered more than 6,000 placements that reached more than 319 million readers nationwide, for a total ad equivalency of $3.8 million.For more information, visit www.newsusaadvantage.com.
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– In the age of nonstop news and often limited fact-checking, a new digital news publication, Rantt, is moving in the other direction, focusing on slowing the story down, and getting the facts right, even if it means not being the first to publish a seemingly hot story.
– If you’ve spent any time obsessing about photos of your life, business, wardrobe, pet, or the last cupcake you ate, on Instagram, you understand that rush of excitement that comes when "Likes" pop up on your feed. Not only is it downright thrilling, but you can now cash in with Quantum Sponsor.Imagine getting paid just to post on Instagram about brands and local businesses you are interested in.Quantum Sponsor is the platform that’s making it happen. Unlike traditional talent agencies, Quantum Sponsor doesn’t require you to have millions of followers to participate – even a couple of hundred is just fine!Now, Aunt Suzie, who just started Instagram last month, can make money posting about her favorite new Clutch Coffee shop that opened down the street, and so can you.Both small businesses and Fortune 500 companies alike are using Quantum Sponsor to pay everyday Instagram users for posts.Most consumers today are overwhelmed by and tired of banner-style and traditional ads; they want to learn about products from other trusted consumers who are willing to share their interests and expertise.Quantum Sponsor’s new advertising platform pairs enthusiastic Instagrammers with clients who will hire them for paid promotions. Best of all, Quantum Sponsor is easy for both the Instagrammers and businesses."We want to give social media users the opportunity to earn money for the content they’ve created and the influence they’ve earned. So we made it easy. In doing so, we also created an effective, cost- saving tool for digital advertisers across all industries," says AJ Silverman, founder and CEO of Quantum Sponsor.Working with Quantum Sponsor streamlines the process of influencer selection, sponsorship, and payments.Here’s how it works: Instagrammers sign up as influencers on the Quantum Sponsor website. The website will tell them exactly how much money they’ll make for posts based on how engaged their followers are. Quantum Sponsor reviews and categorizes all influencers by audience interests, location, gender, and brand safety.Advertisers sign up as "sponsors," and create campaigns directly on the Quantum Sponsor platform, which will automatically send out email alerts and offers to influencers who match with the advertiser’s target audience.Influencers post and complete offers by leaving posts active for a minimum of seven days. Once offers are completed, influencers can withdraw their earnings with PayPal. Influencers can increase their earnings by posting interesting, engaging content but need to eliminate cruel or violent language in order to receive offers.Quantum Sponsor recognizes that digital influencers are the future of marketing, the new darlings of the Internet, and that advertisers who want social media followers, depend on them. This creates an opportunity for influencers to cash in while building their own personal brands – just by doing the things they love.Whether it’s sewing, surfing, or skin care, there is a potential marketing campaign to fit any interest.For more information on how to become an influencer and get paid to post, visit
– With Administrative Professionals Day around the corner on April 25th, like many, you may be wondering what to give your secretary, assistant or other administrative worker. You’re not alone.Many people are confused about what is appropriate and how much to spend. According to Laura Jennings, the CEO of bespoke gifting company 

– Whether it’s your first house or your fourth, buying a home is exciting – but also stressful.
-Are you a yacht owner who wants to enjoy time on the water, but doesn’t want to keep up with the work and expense of full-time ownership? Consider shared (fractional) ownership through a cooperative instead. It offers "all of the luxury and none of the hassle" according to yacht co-op and management company Saveene.Many yacht owners or would-be owners hesitate at the additional expenses of luxury boating beyond the purchase of the boat itself, such as cleaning, upkeep, marina fees, and paying a crew. Saveene offers options for fractional purchases that are flexible and cost-saving. The more fractions you purchase, the more yacht usage you have.For example, a 10 percent purchase equals approximately 4 weeks of yachting time each year; 20 percent entitles you to 8 weeks.Other advantages of fractional ownership include:– Flexibility. Saveene fractional owners can purchase up to 10 fractions per yacht, and Saveene helps them sell these fractions if they choose or owners can sell their own fractions if they choose.Several styles of yachts are available, ranging from 40 feet to 90 feet; all are outfitted with luxurious rooms and amenities. A handy online scheduling tool lets fractional owners choose outings of a few hours, day trips, or overnight excursions.– Fun. Sit back and relax. The Saveene team will schedule and prepare your yacht for your arrival, and a professional crew and concierge will help plan the perfect outing for one or two passengers, a larger group of friends, business associates, or extended family with a range of ages. Fractional owners can bring their own food and beverages or Saveene yachts can accommodate a caterer or chef.– Finance. With fractional ownership, you can enjoy periodic luxury boating without worrying about the day-to-day costs of maintenance, repairs, insurance, or storage that come with owning a yacht outright. So why pay 100 percent of the cost plus 10 percent of the cost for maintenance when you only use 10 percent to 50 percent of the yacht?Also, if you wish to purchase 100 percent of the yacht, you can. In this case, Saveene can manage your yacht. A tax write-off option is also available with Saveene. In addition, a maintenance-free option is also available. Yes, this means no monthly payments.Here’s an example of how fractional co-op ownership works: Mr. Smith purchases a 10 percent interest in a 4-stateroom fractional yacht for $89,980. This gets him approximately 3-4 weeks a year of yachting. If that doesn’t seem like enough, he can buy more. If he decides to give it up, he sells his fraction through Saveene or himself.Saveene offers a range of yacht co-op choices to fit any budget, and the Florida-based location means great yachting weather all year round.Visit
– With the holidays just around the corner, you might be worrying about how to get through all the parties and cookie exchanges without derailing your healthy lifestyle. It can be a struggle to avoid temptation, particularly when you’re busy, stressed, sleep-deprived, or all three. At times, you might consider giving up and just diving into the dessert tray. But with a bit of motivation and creativity, you can whip together some festive treats that are both delicious and carb-conscious.Courtney McCormick, Dietitian at Nutrisystem, offers five low-carb swaps to keep you healthy and happy through the holidays:1. Try veggies when you’re craving a crunch. We’re all guilty of lingering too long at the chips and salsa bowl at a holiday party. If you’re craving something crunchy such as a pretzel or chips, try carb-conscious snacks with a crunch – brussel sprouts chips, kale chips, veggies such as cucumber, zucchini, and carrots – they pair wonderfully with a healthier dip such as low-fat ranch or hummus.2. Sub in cauliflower for your favorite comfort foods. Do you love mashed potatoes, rice, pizza, and tater tots? If you’ve been avoiding these foods as part of your healthy lifestyle, cauliflower is here to help. This versatile veggie has recently become popular as a substitute for some of our favorite comfort foods. Mashed and steamed cauliflower have a texture and taste that is surprisingly similar to mashed potatoes – add a bit of salted butter and enjoy! And if you’re not ready to go all in on the cauliflower craze just yet, McCormick recommends swapping out at least half the potatoes for cauliflower.3. Mix your own dressings and condiments. Have you taken a close look at the nutrition facts on your favorite cranberry sauce? You might be shocked by the carbs and added sugars in dressings, sauces, and condiments, even those that appear to be "healthier" options. The best way to avoid sneaky carbs in your condiments is to make them at home. That way, you can control the ingredients and ensure they taste great.4. Bring the healthy alternative to the holiday party. Where everyone else is hauling sugary cookies and cakes, dare to bring the delicious low-carb snack! Get creative with the presentation – use edamame hummus, pita, and slices of red pepper to make perfectly festive "holiday trees."5. Don’t drink your carbs. You’ve probably heard the saying, "don’t drink your calories," before, but you shouldn’t drink your carbs either. Toss the fruit juices and sodas for seltzer, unsweetened tea, and the original favorite, water. Light beer, spiked seltzer, or dry wines are good low-carb alcohol options if you’re celebrating.For more great tips and tricks on how to make the most of your holidays with healthy alternatives, visit